On November 18, 2019, under the organization of the Netherland Silk Road Business School, The training series “Building a City Service Brand” for Shanghai Municipal Development and Reform Commission series was officially launched at Leiden University in the Netherlands!
The first day of training was based on the theme of “China-Netherland (European) City Image and Brand Building”. Professor Richard Griffiths from the International Center for Asian Studies at Leiden University gave the lecture to the delegation. He introduced the concept of city image, the concept of brand building and management, and explained relevant professional knowledge in a simple way.
